Your Financial Coach

This brochure/direct mailer was written and designed as one component of a rebranding campaign following the sale of a family-owned brokerage firm to a new owner. The campaign also included marketing and advertising copy for radio, television, and newspapers. We created a “press conference” for the TV and radio spots, in which Coach Don Shula (the legendary NFL winningest coach) announces he has joined a new team and advises “Talk to Shochet. I did.”